Address Data Optimisation

At BBS, we pride ourselves on being the UK’s leading address data experts. With over 40 years of experience using and developing cutting-edge data optimisation systems, we are here to help you reach more of the right customers, at the right time. Speak to our experts and learn more about how our data validation and verification optimisation can work for you.

Customer Analysis

The most likely new customers are those who are demographically and geographically similar to existing customers. The first step is to analyse existing customers by demographic and geographic factors, so we can use this information to find more like minded relevant targeted prospects, helping improve response rates and build your business.

Retention & Acquisition Targeting

We analyse existing customers to understand how best to maintain contact, brand awareness, and increase lifetime value, and source the best prospects to help grow your audience. We use our data optimisation techniques to find lookalikes based on geography and demography, such as what they buy, how much they spend, and what their local area is like.

Data Validation

We then run the data through our validation engine to remove duplicates, suppressions and movers to save cost and protect your brand.

Address Verification & Sortation

We validate addresses and add delivery point details to optimise postal accuracy and discounts.

Campaign Tracking

BBS Track My Mailing allows us to track your campaign, to know when it is landing. We insert seeds and have a QR code capability to confirm delivery.

Matchback

Following a mailing, we match the uplift in customer sales to marketing activity, to evaluate campaign success and to learn from responses to optimise future marketing and further improve the return on investment.

Reach More Of Your Customers

Over decades, we have honed tools to help reach existing customers, improve lifetime value, and find more customers for your business. We combine years of experience with cutting-edge data analysis tools to optimise the targeting of your mailing campaigns.

We validate data before postage to reduce cost and improve targeting, and apply our in-house matchback capability to verify success and iterate the process.

As a mailing house ourselves, we use our own software solutions and data services every day on our core mission to help our clients reach more customers.

Address Validation

BBS’s data validation service uses our unique in-house software to verify and clean an address, correct misspellings, clarify abbreviations and complete missing information. This helps you to more accurately personalise and target your mailing campaigns and reach more customers.

Deduplication

BBS have built industry-leading algorithms to find and remove duplicate address records, saving you money on items sent twice, and protecting your customer relationships. Don’t waste spend and resources on duplication, trust BBS to optimise your data today.

Data Capture & Returns

We efficiently capture customer data, remove returns, and automatically clean data on entry to maintain excellence in data cleanliness. Ensuring that your campaigns are built on clean data is an ideal way to optimise your delivery and maximise the return on your marketing spend.

Suppression Management

BBS keeps your data clean by screening against suppression files, flagging mail that should not be sent, and recording the reason why. We check data against a wide range of in-house and industry standard files, including change of address, deceased, and the Mailing Preference Service.

Segmentation & Targeting

We offer an integrated service to manage your customer database, ensuring it is kept in the most effective condition. Our segmentation and targeting capabilities help align your direct mail with an accurate database that matches your ideal customers for each specific campaign.

Experts in Data Validation

Direct Mail needs high-quality data to succeed.

Alongside the sophisticated customer targeting techniques, BBS has four decades of data validation experience, so we can optimise data for direct mail using the best tools for data hygiene and management.

Good data validation is imperative for the integrity of your business, for protecting your reputation and customer relationships, for reducing waste, and for delivering the best return on your investment in direct mail.

With BBS you are getting access to some of the most experienced address validation experts, and full regulatory compliance. Because we also build industry-leading postal sortation and tracking applications, BBS’s deep understanding of address management technology is second to none.

Meet The Team