Bespoke Direct Marketing Campaigns
At BBS, we help our clients reach more of the right customers through data-led, bespoke direct marketing and direct mail campaigns. Developed through our own real-world testing, we have optimised the entire process, from getting the best mailing costs to managing the print and delivery of your direct mail. Trust the address data experts to get your message to your ideal customer.
Direct Mail
Direct marketing – through post, email and messaging is the single most engaged form of marketing. In a world of digital overload, we use direct mail to give customers an authentic, physical connection with the brands we support. Ready to see how a well-targeted direct marketing campaign can boost your return on investment? Contact our experts at BBS today.
Campaign Management
At BBS, we use our decades of experience to give you the best returns on your marketing spend. As experts in bespoke direct marketing and end-to-end fulfilment, we offer fully integrated direct marketing campaigns, using our deep understanding of the postal industry to ensure you get the best possible deal on postage, and advanced data optimisation to help you reach more customers.
Personalised Mailing
Personalised mail, delivered to a named recipient, is the backbone of direct marketing. It’s a powerful, uncluttered channel that allows your brand and messaging to get straight to your ideal end customer and boost your return on investment. At BBS, we use our enhanced address data optimisation and postal solutions to revolutionise your personalised mailing campaigns.
Design & Print
BBS offers design and print services to ensure an end-to-end service for any mailing. With decades of experience in getting the best possible response to each item, we ensure your mail makes the most impact once it reaches the customer’s hands. With bespoke, targeted messaging for your brand, deliver significant impact to your ideal customers with BBS.
Door to Door
Door-to-door mail drops are unaddressed mail targeting households within specific demographics within specific postcode levels. Door-to-door mail has the widest reach, and can be an effective choice for location-based engagement. Although less targeted than personalised or partially addressed mail, door-to-door can be a powerful tool in your direct mail arsenal.
Partially Addressed Mail
Partially addressed mail bridges the gap between personalised mail and door drops. It allows you to identify customers using sophisticated targeting without the use of personalised data. Interestingly, partially addressed mail, without the recipients’ names, has almost as high an open rate as named mail, and fewer complications. Start your journey on our dedicated BBS partially addressed mailing platform today.
Email & SMS
Using Email and SMS campaigns alongside direct mail reinforces the message through multiple touchpoints, increasing engagement and recall. This multi-channel approach ensures timely reminders and provides an easy way for recipients to take action. Ready to engage your customers across all channels? Contact our experts at BBS today.
Postal Discounts
At BBS, we don’t just manage your direct-mail campaigns — we work behind the scenes to make them as cost-efficient as possible. Thanks to our deep expertise and scale, we can access a variety of postal discounts and incentives designed to reduce your postage spend while maintaining high standards of delivery quality and reliability.
