Advanced Data
Optimisation
Our in-house data optimisation uncovers deeper insights about your customers, helping you target the right audience with precision​
We help our clients reach more customers with advanced data optimisation
The most likely new customers are those who are demographically and geographically similar to existing customers.
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The first step is to analyse existing customers by demographic and geographic factors, so we can use this information to find more like minded relevant targeted prospects, helping improve response rates and build your business.
We analyse existing customers to understand how best to maintain contact, brand awareness, and increase lifetime value, and source the best prospects to help grow your audience. We use our data optimisation techniques to find lookalikes based on geography and demography, such as what they buy, how much they spend, and what their local area is like.
Following a mailing, we match the uplift in customer sales to marketing activity, to evaluate campaign success and to learn from responses to optimise future marketing and further improve the return on investment.
BBS Track My Mailing allows us to track your campaign, to know when it is landing. We insert seeds and have a QR code capability to confirm delivery.
We validate addresses and add delivery point details to optimise postal accuracy and discounts.
We then run the data through our validation engine to remove duplicates, suppressions and movers to save cost and protect your brand.
Over decades, we have honed tools to help reach existing customers, improve lifetime value, and find more customers. We combine years of experience with cutting-edge data analysis tools to optimise targeting of mail.
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We validate data before postage to reduce cost and improve targeting, and apply our in-house matchback capability to verify success and iterate the process.
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As a mailing house ourselves, we use our own software solutions and data services every day on our core mission to help our clients reach more customers.
Direct Mail needs high-quality data to succeed.
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Alongside the sophisticated customer targeting techniques, BBS has four decades of data validation experience, so we can optimise data for direct mail using the best tools for data hygiene and management.
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Good data validation is imperative for the integrity of your business, for protecting your reputation and customer relationships, for reducing waste, and for delivering the best return on your investment in direct mail.
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With BBS you are getting access to some of the most experienced address validation experts, and full regulatory compliance. Because we also build industry-leading postal sortation and tracking applications, BBS’s deep understanding of address management technology is second to none.
Experts in
Data Validation
Address Verification
BBS’s data verification service uses our unique in-house capability to verify and clean an address, correct misspellings and abbreviations and complete missing information.
Deduplication
BBS have built industry leading algorithms to find and remove duplicate address records, saving money on items sent twice, and protecting customer relationships.
Data Capture & Returns
We efficiently capture customer data, remove returns, and automatically clean data on entry to maintain excellence in data cleanliness.
Suppression Management
BBS keeps your data clean by screening against suppression files, flagging mail that should not be sent, and recording the reason why. We check data against a wide range of in house and industry standard files, including change of address, deceased, and the Mailing Preference Service.
Database Management
We offer an integrated service to manage your customer database, ensuring it is kept in the most effective condition.
Get in touch
Let's chat about how we can help.