Forty years of experience. Here's what we've learned — and what's worth knowing now.
Business insights from the team at BBS.
No noise. Just what actually matters.
Featured — Direct Mail
At BBS, we're passionate about how direct mail can cut through the noise. Our happy place is the warehouse when it's full of crisp fresh postcards ready for mailing. But the campaign starts long before that — here's how to get it right from the start.
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Direct Mail
Customers recruited via direct mail are the best in terms of lifetime value and loyalty compared to other marketing channels. The data has been clear on this for years.
Industry News
JICMAIL's latest data shows 9.7% of mail prompted a website visit in Q4 2025 — the highest level in five years. The future of mail isn't print versus digital. It's print working with digital.
Postal Software
For years, most businesses could plan a mailing without thinking much about how mail moves through the network. Now? Not so much. Better planning leads to better campaigns.
Data Quality
Customer behaviour changes faster than most databases do. The businesses that make the most of every moment are the ones that understand their customers best — and keep that knowledge current.
Direct Mail
We're not trying to be the cheapest. We're trying to be the best. Because if you're investing in a campaign, "that'll do" simply isn't good enough. That's the BBS way.
Industry News
No spam folder. No disappearing into 147 unread emails. Just something tangible landing in somebody's home — and being read. And when it's backed by the right data and timing? That's where direct mail becomes seriously effective.
It's one of the hottest weeks of the year. While most of us are reaching for another ice cream, thousands of posties are still out there doing the rounds. The postal network is an incredible machine — millions of items, thousands of routes, every single day. That's one of the reasons we've invested so heavily in our MailHub products.
Direct Mail isn't powerful because it's old-fashioned — it's powerful because it's personal. Email inboxes are crowded, social feeds move at lightning speed. Direct Mail is tangible, physical, and far more personal than another message on a screen. Email response rate: 0.12%. Direct mail: 4.4%. That's 36× more effective.
Has the mail landed yet? It's one of the most common questions we hear. The campaign has been planned, the data cleansed, the artwork signed off, the mailing gone out. And then… you wait. Track My Mail uses Royal Mail delivery data to show how a campaign is progressing — when it's expected to arrive, when it's been delivered.
Whether you need cleaner data, smarter postal planning or a campaign delivered end to end, we're here to help.
Speak to our team