Articles

It's one of the hottest weeks of the year. While most of us are reaching for another ice cream, thousands of posties are still out there doing the rounds. The postal network is an incredible machine — millions of items, thousands of routes, every single day. That's one of the reasons we've invested so heavily in our MailHub products.

Direct Mail isn't powerful because it's old-fashioned — it's powerful because it's personal. Email inboxes are crowded, social feeds move at lightning speed. Direct Mail is tangible, physical, and far more personal than another message on a screen. Email response rate: 0.12%. Direct mail: 4.4%. That's 36× more effective.

Has the mail landed yet? It's one of the most common questions we hear. The campaign has been planned, the data cleansed, the artwork signed off, the mailing gone out. And then… you wait. Track My Mail uses Royal Mail delivery data to show how a campaign is progressing — when it's expected to arrive, when it's been delivered.