For over 40 years BBS has helped brands, agencies and mailing producers clean their data, cut postage costs and deliver campaigns that land. Here's a selection of the work we're proud of.
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Celtic & Co's online store was generating a steady stream of failed deliveries from autofill errors and customer moves. BBS integrated OptiMail directly into their checkout flow — validating every address against the Royal Mail PAF database in real time and flagging known movers before despatch. Failed deliveries dropped significantly, and the brand stopped paying twice to reship the same order.
DirectMail — End to End
Lakeland needed a reliable mailing partner for their high-volume catalogue runs. BBS managed the entire process — data cleaning, personalised print, pack and despatch — to a precise schedule, with postage sorted for maximum discount.
MailHub — Track My Mail
Citipost needed to demonstrate delivery performance to their own clients without relying on Royal Mail estimates. BBS's Track My Mail gave them live Mailmark data to report accurate in-home dates with confidence.
OptiMail — Address Validation
With a loyal but geographically dispersed customer base, Kettlewell needed confidence that their print runs weren't going to undeliverable addresses. OptiMail cleaned and verified their list before every despatch cycle.
MailHub — Sort & Save
Managing mailsort qualification across dozens of concurrent client campaigns was causing The Delivery Group real inefficiency. BBS's Sort & Save brought their files into postage-qualifying order, reducing cost per item across the board.
DirectMail — Personalisation
Stokers wanted to move away from generic mailers towards something that spoke to customers by location and purchase history. BBS handled variable-data print personalisation across a complex segmented file, keeping the production timeline on track.
MailHub — Plan My Mail
Missing an in-home date ahead of a promotional window means wasted spend. BBS's Plan My Mail gave UK Mail the delivery forecasting to commit to in-home dates and backstep the entire despatch schedule with confidence.
Over 40 years of getting the details right. Every address. Every campaign. Every time.
OptiMail — Data Optimisation
CACI needed a reliable PAF validation layer for customer data flowing into their analytics platform. BBS provided OptiMail's API to clean and verify incoming addresses at source, reducing downstream errors in segmentation and targeting work.
DirectMail — Compliance
Financial services mailers face tight compliance requirements around data handling and delivery proof. BBS provided end-to-end management — suppressed, verified data, Mailmark tracking and a full despatch audit — so Hartey could demonstrate due diligence at every step.
MailHub — Sort & Save
Whistl handles mailing files for hundreds of brands. BBS's Sort & Save gave their operations team a streamlined way to qualify files for downstream postage discounts, saving hours per campaign and passing the savings on to clients.
Happy to talk through relevant examples on a call — whether you're an agency, producer or brand. Just get in touch and we'll match you to the most relevant work we've done.
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